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“At the Swiss School of Management, I had a chance to rebuild myself. I had the chance to improve my skills, meet new friends and professors, and also participate in lots of international experiences. I am really grateful for having chosen SSM; it’s not only a place where we can learn but also a place to train and experience the real business world.”
Pamudi Bhagya - 2022BBA Candidate
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The Bachelor of Business Administration (BBA) is designed to give a broad knowledge of the functional areas of a company and their interconnection while also allowing specialization in a specific field. BBA programs expose students to various subjects and allow students to specialize in particular academic areas. The degree also develops the student’s practical managerial communication skills. The program incorporates training and practical experience through case studies, presentations, internships, industrial visits, and interaction with experts. The Bachelor of Business Administration (BBA) is a full-time, 180 ECTS program divided into three years; Sophomore, Junior, and Senior. Students who did not complete their Freshman year in their Secondary studies may be required to complete a Freshman level course before they continue to this program. Classes are lectured by qualified faculty with an International Curriculum. Students also participate in internships, company visits, excursions, forums, symposia, guest speaker presentations/webinars, e-conferences, and much more. The program culminates with the submission and defense of a thesis on a business-related subject of the student’s choosing. Students who complete the program are awarded the Bachelor of Business Administration degree from the Swiss School of Management. The Swiss School of Management utilizes an innovative approach to team-based online learning as the Swiss School of Management strongly believes that this approach reflects today’s progressive workplace. The Swiss School of Management’s Bachelor of Business Administration program will open the door to international career opportunities by preparing students for global business. The Swiss School of Management also allows for specializations. The specializations offered are the following: 1. Dynamic Leadership for the Digital Era 2. Entrepreneurship 3. Investment & Financial Risk Management 4. Luxury Fashion Business 5. Luxury Management 6. Marketing in the Digital Age
The Swiss School of Management shall enable its BBA students after graduation to achieve the following program objectives: 1. Develop analytical and critical thinking skills in applying relevant theories and models to address complex business scenarios and generate data-driven decisions. 2. Foster autonomy, resilience, and professionalism in responding effectively to evolving business challenges in global and dynamic environments. 3. Build interdisciplinary knowledge and practical competencies to formulate sustainable, ethical, and legally compliant strategies addressing organizational and societal needs. 4. Foster effective communication and interpersonal skills to deliver clear, persuasive, and professional messages across diverse audiences and contexts. 5. Assume leadership roles by organizing, delegating, and monitoring team tasks to achieve defined objectives while enhancing cohesion, performance, and accountability At the end of the BBA program, learners will be able to achieve the following competences: 1. Analyze complex business scenarios using relevant theories, models, and data to make evidence-based decisions (critical thinking). 2. Respond to evolving business challenges, while demonstrating resilience and sound judgment in uncertain or dynamic environments (autonomy and responsibility. 3. Integrate interdisciplinary knowledge to formulate sustainable business strategies aligned with ethical and legal standards (application of knowledge). 4. Communicate business information clearly and persuasively across a variety of verbal and non-verbal presentation skills (Communication). 5. Demonstrate leadership in organizing, delegating, and monitoring Team tasks to achieve defined objectives while maintaining team cohesion and performance (teamwork and leadership). 6. Assess the social, environmental, and economic implications of business operations in light of global trends and sustainability goals (Global and ethical awareness). Learning Outcomes for Knowledge obtained at the end of the program The learner will be able to: 1. Differentiate between fundamental business concepts, theories, and terminologies across various disciplines. 2. Explain the core functions of a business how they interconnect within an organizational framework. 3. Interpret the ethical principles and legal standards that govern business practices in local and global contexts. 4. Evaluate business strategies through case studies or scenarios to showcase their practical applications. 5. Synthesize the steps involved in launching a business venture, from conceptualization to execution. Learning Outcomes for Skills obtained at the end of the program The learner will be able to: 1. Create effective business strategies across various disciplines to address complex business challenges. 2. Apply leadership principles to guide teams, manage change, and foster innovation in diverse organizational environments. 3. Use ethical reasoning and sustainability principles into strategic decisions across various business specializations. 4. Operate pioneering technologies and data analytics to improve business performance and drive competitive advantages. 5. Demonstrate advanced communication and presentation skills to influence stakeholders and pitch business ideas The learner will be able to: 1. Create effective business strategies across various disciplines to address complex business challenges. 2. Apply leadership principles to guide teams, manage change, and foster innovation in diverse organizational environments. 3. Use ethical reasoning and sustainability principles into strategic decisions across various business specializations. 4. Operate pioneering technologies and data analytics to improve business performance and drive competitive advantages. 5. Demonstrate advanced communication and presentation skills to influence stakeholders and pitch business ideas. In addition to the above, the following will be added: While the above skills-level learning outcomes cover the breadth of the program, below are additional ones related to each of the six specializations: International Marketing Management 1. Apply integrated marketing strategies to position brands effectively across diverse international markets. 2. Develop global marketing campaigns using digital tools, cultural insights, and consumer analytics. Global Management 1. Implement cross-border business solutions that respond to geopolitical, economic, and regulatory complexities. 2. Lead multicultural teams to achieve strategic goals by applying global leadership theories and negotiation practices. Entrepreneurship 1. Design viable business models by applying innovation frameworks and market analysis techniques. 2. Manage the development and scaling of start-up ventures through agile decision-making and financial planning. Luxury Management 1. Create customer-centric experiences that reflect luxury brand values across physical and digital platforms. 2. Analyze consumer behavior in the premium segment to optimize brand positioning and service excellence. Investment and Financial Risk Management 1. Construct diversified investment portfolios and assess financial instruments using risk-return analysis. 2. Apply risk mitigation strategies to manage financial uncertainties and ensure regulatory compliance. Luxury Fashion Business 1. Develop a cohesive fashion collection by integrating market trends, brand identity, and innovation using advanced design and illustration principles. 2. Coordinate brand storytelling, merchandising, and customer engagement strategies in the luxury fashion industry. General Pedagogical methods used for this program SSM’s programs are focusing on the following aspects of pedagogical methods: 1. Establishing a foundation for the learning process: The lectures (either provided online or in person) are designed to support the development of the learning community by creating an atmosphere of mutual respect, and shared learning among students and faculty. The online lectures assist students to participate with a higher degree of flexibility, regardless their location and time zone. In addition, faculty are instructed to act student-centered and proactively in outreach and follow up with students, e.g., when assignments are late, the students appear 'absent'. 2. Facilitating the learning process: SSM Program is designed to early establish clear expectations for how students should participate in the lectures, assignments, and research projects. In addition, the courses are delivered in a way which contributes to students’ development, by focusing on the development students' critical thinking and creative abilities, e.g. critical review of peer review articles and students’ presentations in the class for feedback and discussion; critical review of real case scenarios in business and management and resolutions presentation; role play such as mock interviews; co-analysis of data; appropriate and regulated use of Artificial Intelligence tools to draft specific assignments with the appropriate use of prompts. These pedagogical techniques encourage students to actively participate in the class and to perform at higher standards. SSM also adopts a student-centered approach and co-creation of learning with students, by providing exposure to multiple perspectives to encourage reflective thinking. The learning process is facilitated in three directions: instructor-to-student, student-to-instructor, and student-to-student. 3. Responding to the learning process: At SSM, timely feedback to students is an essential component of our Programs. Examples of timely feedback is the regular and asynchronous participation via discussion board and other communication channels in each course’s online Google Classroom, responding to student emails within 48 hours, returning grades within required timelines. SSM requires from faculty to provide substantive and quality feedback by addressing in detail students’ questions, highlighting where students did well, and by providing specific solutions and instructions about how students’ work can be improved and meet higher standards. Having a Google Classroom LMS facilitate digital communication and feedback that is interactive and documented; quite superior to physical documentation that has few traces. Online lectures, even though they are synchronous, are recorded to enhance learning by having the chance to review the digital lectures several while preparing assignments or revising for exams; this is also an advantage of digital teaching and learning methods as opposed to non-digital or physical channels. 4. Verifying the learning process: SSM Programs are designed to evaluate students' work products against stated expectations, by providing specific grading instructions and rubrics per assignment and course. Faculty should assess students' critical thinking skills in addition to content mastery and students’ scholarly writing skills. 5. Scholarship, Ethics and Values: SSM curriculum aims at developing scholar-practitioners, using of one or more modes of scholarship (discovery, integration, application, or teaching) and one or more type of service (institution, discipline, or community) in activities developed for the classroom, the school, and/or personal growth. In addition, SSM leadership regularly reviews and evaluates faculty and students coursework, to confirm that this adheres to the core values articulated in the Student and Faculty Handbooks and Code of Conduct, e.g., respect and consideration for all faculty and students, regardless of race, ethnicity, gender, gender identity or expression, sexual orientation, physical ability, nationality, age, socioeconomic status, and belief, in alignment with diversity, equity and inclusion principles; professional environment and code of conduct enforcement process in both in-person and online lectures/activities, aiming at a respectful, harassment-free environment for all participants. General Assessment Methods Thesis: This work is the presentation of scientific research results. It is a capstone dissertation that covers the accounting, marketing, finance, leadership and management aspects of business. Thus, this is the most summative assessment as it culminates the learning experience of the student after having finished all the study modules. Projects: Projects are used for summative assessment of knowledge and to measure the achievement level of learning outcomes in a real-life or at least in a simulated business environment for applied or experiential learning purposes. Article Review/papers/Cases: These are assessment tools used to check the student’s analytical skills and critical thinking that could be either formative or summative. Students are supposed to produce their own articles out of a reasonable number of secondary or primary research in certain modules. Viva voce: Anytime students are required to write a dissertation, paper, article, case or project, they are required to make oral presentation, discussion and viva. This is important especially that AI-content generation tools are growing and one best way of verifying knowledge is through a viva. Exams: They are either midterm and/or final exams used for assessing the summative knowledge of students’ achievement of almost all the learning outcomes of the related module. Quizzes: They are in the form of mock/short quizzes that are used for formative assessment to measure achievement of one or few learning outcomes during the teaching/learning flow of a given module. Formative versus Summative assessments Formative assessments are structured, low-weight activities that provide continuous feedback and guide students toward summative success. They include case analyses, quizzes, peer reviews, draft submissions, and reflective journals, all aligned with learning outcomes. Clear rubrics and timely feedback help students identify strengths and address gaps early. By scaffolding tasks that lead to summative assessments, formative activities promote deeper understanding, critical thinking, and self-regulated learning. No more than 10% is allocated to all types of formative assessments. Indirect measures: There are also indirect measures to assess the measures of student learning from the learner’s perspective such as student satisfaction surveys at the module level and exit interviews at the programme level. To guarantee a higher degree of student integrity, a panel of two evaluators will moderate the marking of formative and summative assessments that are submitted via the Google Classroom link. For well-monitored exams, the assigned faculty member can do the invigilation and for the oral presentations, students’ integrity and knowledge can be assessed by checking their ability to positively respond to the viva voce questions. The SSM faculty and staff receive regular training and consultation from experienced scholars at the SSM Research Center on the use and outcomes of AI detection software. Additionally, online resources and case studies, provided by the AI detection software vendor, support SSM faculty and staff in accurately identifying AI-generated content. This advanced technology, with over 25 years of expertise in safeguarding academic writing, is highly effective in distinguishing AI-written content from human-written content, particularly in student work. Further, SSM strongly recommends and encourages faculty and staff to participate in seminars and training sessions on this topic, such as the 2024 AI in Higher Education Symposium. SSM also uses Turnitin as a plagiarism check and AI detection tool. When academic misconduct involving generative AI is suspected, SSM follows a structured process to ensure fairness and clarity. Faculty identify potential issues, submit an Academic Integrity Violations form, and collaborate with the Research Center Dean to determine next steps, which may include sending an inquiry letter to the student. Students are given an opportunity to explain their use of AI tools, with evaluations leading to appropriate sanctions ranging from grade reductions to enrollment termination. SSM supports responsible AI use as a supplementary tool to enhance research, writing, and data analysis while emphasizing critical thinking and originality. Students must acknowledge AI use, obtain prior approval, and provide detailed documentation, ensuring alignment with course objectives. They remain accountable for errors or plagiarism and must demonstrate comprehension of course content during evaluations. Assessments are explained fully in each module as there is no generic pattern.
Students who are sought for the BBA program are those learners who finished high school successfully and are eligible for higher college/university education. They inspire to become the future business leaders in a globalized economy. They might have interest in various business specializations such as marketing, finance and banking, entrepreneurship, fashion and luxury business, and leadership. Another target group that SSM seeks are prospective learners who moved from high school or from vocational education into the work field and have two to five years of experience and for them a bachelor’s level degree is crucial for career advancement. SSM’s BBA program is well designed to this segment due to the practicality of the curriculum and the time schedule flexibility via blended learning. The BBA program, including all its specializations, is also available to working professionals aged 30 and above who have experience and typically hold first-line supervisory roles in fields such as sales, marketing, promotion, accounting, banking, fashion, and luxury. For these individuals, a BBA degree is often a minimum requirement for advancing to mid-level positions.
The BBA program prepares students for various business occupations such as junior bankers, financial analysts, risk analysts, marketing juniors, digital marketers, marketing content creators, community managers, luxury and fashion experts, junior fashion designers, talent experts, recruiters, data analysts and self-employed. The acquired skills are aligned with the various Level 6 awards and bachelor’s programs listed in the Malta Qualification Database and the National Occupational Standards. The various BBA specializations offered by SSM do not lead to any regulated occupation.
Students seeking admission to the BBA program must have completed their secondary education equivalent to: - Swiss Matura, German Abitur, French Baccalaureate, English ‘A’ levels or Italian Diploma di Scuola Secondaria Superiore. - International Baccalaureate, a US High School Diploma, International general certificate of secondary education (IGCSE) at ordinary level (O Level) and general certificate of education at advanced level (GCE A level) with 7 different subjects (5 at ordinary level and 3 at advanced level) - Maltese Grade 5 or Higher Secondary Education Certificate Examination - All Arab official secondary certificates (As certified by local governments) All other applicants with 12 years of schooling up to high school who do not satisfy any of the above conditions stated in items 1, 2 and 3 (such as the US) should enroll via study.com in our collaborated freshmen program to accomplish 30 credits of general education courses before joining the sophomore year. Applicants for the Bachelor of Business Administration program are exempted from an English Exam provided they completed their secondary schooling at a recognized school where the medium of teaching is English. In case this condition is unmet, then, the applicant needs to sit for one of the listed English exams: – Test of English as a Foreign Language (TOEFL PBT) – minimum score: 57 – Internet Based Test (iBT) – minimum score: 61 – International English Language Test (IELTS) – minimum score: 6.0 – Pearson Test of English Academic Score Report – minimum score: 44 – Duolingo English Test – minimum score: 95 – 4-skill Michigan English Test (MET) – minimum score: 53 – Michigan Examination for the Certificate of Competency in English (ECCE) – minimum score: 650/LP – Michigan Examination for the Certificate of Proficiency in English (ECPE) – minimum score: 650/LPRecognition of Prior Learning (RPL) is available for applicants who possess formal prior learning, professional qualifications, and/or relevant work experience. For more information about the application, process, timelines, portfolio and evidence guide with checklist, guidance and support, fees, and possible decisions, applicants are encouraged to check the SSM’s RPL policy with its appendices for a comprehensive review.
The above tuition fees are for the SSM in Residence Programs in Rome, Barcelona and Brescia. At Swiss School of Management we firmly believe in equity by giving people around the globe the same opportunities to earn an SSM degree. For students applying from areas of the planet with unequal social or economic conditions, we offer different rates. Please contact our in Residence Programs Directors in UAE, GCC, & Cairo as tuition fees vary. Learn more about our Refund Policy.
Year 1 Module Descriptions:
Leadership Fundamentals introduces students to the foundational principles of effective leadership. This course covers essential topics including interpersonal communication, team dynamics, managerial decision-making, and ethical leadership. Through case studies, interactive discussions, and real-world scenarios, students develop a foundational understanding of how to inspire and guide team members, manage conflicts, and make strategic decisions. Emphasis is placed on self- awareness and personal growth, providing students with practical skills to lead confidently in diverse environments. This course is great for students who seek to enhance their leadership capabilities and prepare for advanced studies or professional roles in various fields.
English for Business Communication is designed for students to develop basic skills in professional communication within a business context. The course focuses on enhancing writing, speaking, and listening skills essential for effective business exchanges. Topics include producing introductory business reports, writing good emails, showing acceptable presentation skills, and preparing meetings requirements. Students engage in practical exercises, role-playing activities, and discussions to refine their ability to convey ideas clearly and professionally. Emphasis is placed on understanding business terms, cultural distinctions, and appropriate communication strategies to prepare students for early-stage careers in business.
This course explores the complexities of managing across diverse cultural contexts. Students examine cultural dimensions, communication styles, and management practices from various global perspectives. The course focuses on developing strategies for effective intercultural communication, conflict resolution, and leadership in global environments. Through case studies, class debates, and practical projects, students gain applied skills in coping with cultural nuances, promoting inclusive workplaces, and adapting management approaches to diverse teams. By the end of the course, students will be trained to manage and lead effectively in a global business environment, enhancing their ability to work collaboratively with international colleagues.
This course provides business students with the essential verbal and non-verbal communication tools critical for professional success and development. Students build effective business writing, including email messages, reports, and proposals, and develop skills for attractive presentations and persuasive communication. The course highlights active listening, cross-cultural communication, and interpersonal interactions within a business and digital context. Through practical applications and role-playing, students refine their ability to convey ideas clearly, express themselves properly, negotiate effectively, and engage with their audiences. By the end of the module, students will be proficient in communicating strategically, digitally, and confidently in various business environments.
This course introduces the fundamental principles of accounting for various business entities. Students are anticipated to explore the accounting cycle, from recording transactions to preparing financial statements, and gain a thorough understanding of the basic concepts and principles that underpin financial accounting based on international financial reporting standards (IFRS). Key topics include double-entry bookkeeping, the preparation of balance sheets, income statements, and cash flow statements, as well as the role of accounting in business decision-making. Students gain the skills and knowledge necessary to understand and participate in the accounting processes of any organization, laying a strong foundation for further study or a career in accounting and finance.
This course explores the fundamentals of modern marketing in a comprehensive manner. This includes several areas such as strategic marketing concepts, market segmentation, targeting, positioning, and the marketing mix known as the 4P’s or 8P’s in certain cases. Students gain insights into consumer behaviour and the buying decision-making processes, that are essential for crafting effective marketing strategies. They analyse case studies to understand real-world applications of marketing theories and principles and develop practical skills in market research, competitive analysis, and branding strategies. This course provides students with the essential tools to navigate today's dynamic marketplace and achieve sustainable competitive advantage.
This course provides students with the required numerical skills necessary for effective decision-making in the world of business. The course covers key mathematical concepts including algebra, calculus, statistics, and financial mathematics. Students learn to apply these tools to analyse data, solve business problems, and make informed decisions. Topics include modelling financial scenarios, optimizing resource allocation, and interpreting statistical results. Through applied exercises and problem-solving, students develop the ability to use mathematical methods to enhance business operations and drive success. This course equips students with the analytical skills needed for various business contexts.
This course provides students with a comprehensive overview of key human resource (HR) practices and principles essential for effective organizational management. Students explore recruitment and talent acquisition, professional development, performance appraisal, and compensation plans. The course emphasizes the role of HR in building a synergetic work environment, managing employee relations, and ensuring compliance with labor law. Through case studies, reflective reports, and presentations, students build their own skills in managing talent, resolving workplace issues, and aligning HR strategies with organizational goals and structure. This course presents future HR professionals with the knowledge and tools needed to drive organizational success and enhance workforce performance.
This course introduces students to statistical methods essential for efficient and effective decision-making in business. While attempting to focus on applying statistical techniques to managerial problems, the course covers data analysis, probability distributions, descriptive statistics, hypothesis testing, correlation analysis, and regression. Students learn to interpret statistical results, make data-driven decisions, and communicate findings effectively. Practical applications include analysing market trends, evaluating business performance, and optimizing operations. Through real-life projects and hands-on exercises, students develop the skills needed to apply statistical tools in a managerial context, enhancing their ability to solve complex business problems and support strategic planning.
"Management Dynamics" is a course designed to explore the foundations of organizational management and leadership. Students examine key management theories, including organizational behaviour, decision-making, and strategic planning. The managerial functions consisting of planning, organizing, leading and controlling are fully explored. Case studies and interactive discussions emphasize the dynamics of managing teams, fostering innovation, and navigating organizational change. By the end of the course, students develop practical skills in leadership, problem-solving, and strategic thinking, preparing them for appropriate managerial roles and real-world business challenges. This course provides a solid foundation for understanding the growing landscape of modern management.
This course provides a thorough exploration of the importance of information systems to support and enhance business operations and decision-making. Students learn key concepts such as system analysis, database management, enterprise resource planning (ERP), and business intelligence. The course emphasizes the integration of technology with business processes to improve efficiency, data management, and strategic planning. Through real-life projects and case studies, students gain applied experience in implementing and managing information systems that drive business success. By the end of the course, students will be able to leverage technology for solving business problems and enhancing organizational performance.
This course explores the core concepts and practices of financial management. Students learn how to analyse financial statements, evaluate investment opportunities, and understand the role of financial markets in corporate decision-making. The course covers essential topics such as financial statement analysis, time value of money, risk and return analysis, and bonds valuation. Students engage in case studies and practical exercises to apply financial theories to real-world scenarios. By the end of the course, students develop the skills necessary to make informed financial decisions that align with the organizational goals.
This course introduces students to the application of economic principles and theories in the business world. The course covers key topics such as market structures, demand and supply analysis, cost-benefit analysis, and pricing strategies at the micro level. From a macro perspective, students explore various economic factors like inflation, unemployment, and interest rates and their impact on business operations and strategy. Through exercises and quantitative analysis, students learn to apply economic concepts to optimize business performance, make better decisions, and evaluate economic conditions. This course provides students with the required skills needed to explore the economic challenges and opportunities in the business environment.
This course is designed to provide students with the essential skills and knowledge needed to launch, manage, and grow successful ventures. The course covers key aspects of entrepreneurship, including opportunity recognition, business planning, financial management, marketing strategies, and innovation. Students explore real-world case studies and best practices, engage in applied projects, and develop a comprehensive business plan. Emphasis is placed on critical thinking, problem-solving, and adaptability in the face of challenges. This course prepares students to explore innovative ideas and turn them into viable businesses while being cognizant of the possible challenges in the entrepreneurial landscape.
This module is about a basic work placement in which students are assumed to spend at least 100 hours of practical training and shadowing of operating tasks after they have accomplished year 1 courses. The work assignment can be done in a physical workplace or remotely provided it is supervised by a line manager to expand the learners’ exposure to operational plans and tactics. At the end of the internship, learners are supposed to submit a reflective report to the program director relating the assigned tasks and responsibilities to the program learning objectives and the subjects they studied in their first year.
Year 2 Module Descriptions:
This is a comprehensive course designed to explore the dynamics of human behaviour within organizations. It delves into the psychological and sociological aspects of how individuals and groups interact in work environments. Students examine key concepts such as motivation, leadership, team dynamics, communication, decision-making, and organizational culture. The course emphasizes understanding and analysing behaviour to enhance organizational effectiveness and improve workplace conditions. Through case studies, case discussions, real-life projects, and role playing, students gain the skills needed to manage and lead diverse organizational entities, nurturing a positive and productive work culture.
This course is designed to enhance students' proficiency in English, focusing on communication skills essential for the business environment. The course covers a range of topics, including writing professional emails, analytical reports, and proposals; delivering presentations; participating in meetings; and negotiating in a business context. Students practice clear and effective communication tailored to diverse professional settings, with an emphasis on cultural awareness and appropriate business etiquette. Through interactive exercises, role-playing, and case discussions, students develop the confidence and language skills needed to succeed in international business environments.
This course delves into the complex financial decisions that corporations face, focusing on financial planning and analysis. Students explore capital structure optimization, financial forecasts, working capital decisions, and capital budgeting strategies. The course emphasizes the application of financial theory to real-world corporate scenarios, using case studies and financial modelling. Students learn how to evaluate investment opportunities, manage corporate resources, and make strategic financial decisions that enhance shareholder value. By the end of the course, students develop the analytical skills and strategic insight needed to excel in high-level managerial roles.
This course offers a comprehensive exploration of the strategies and practices that drive successful sales teams. Students learn how to develop and implement effective sales plans, sales budgets and forecasts, recruit, lead, and motivate sales teams, and analyze sales performance to optimize results. The course covers key topics such as sales forecasting, territory management, customer relationship management (CRM), and negotiation techniques. Through case studies and expert interviews, students gain practical insights into the dynamics of sales operations and the skills needed to lead a high-performing sales force in a competitive marketplace.
This is a comprehensive course designed to provide students with the skills and knowledge to navigate the fast-moving digital marketing landscape. The course covers essential topics such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email campaigns, content strategy, mobile marketing and marketing analytics. Students learn to develop, implement, and manage effective digital marketing strategies that drive traffic, increase brand awareness, and maximize conversion rates. Practical exercises, case studies, and real-life examples are integrated throughout the course, providing applied experience with the tools and techniques used by marketing professionals. This course is ideal for marketers, entrepreneurs, and community managers.
This course offers a comprehensive understanding of the use of management accounting information in strategic business decision-making. The course introduces students to the role of management accounting in planning, controlling, and evaluating business operations to enhance organizational performance. Key topics include cost behaviour and cost-volume-profit analysis, budgeting, variance analysis, and performance measurement. The emphasis is placed on the use of management accounting tools and techniques in real-world business scenarios to support decision-making processes. The course also covers contemporary management accounting issues, such as sustainability accounting and the use of advanced technologies in management accounting.
This is a course designed to provide a deep understanding of the principles, practices, and tools used to achieve continuous quality improvement in organizational settings. The course covers essential topics such as quality control, process improvement and restructuring, customer satisfaction, and leadership in quality management. Students learn how to implement TQM methodologies, such as Six Sigma and Lean manufacturing to enhance efficiency, reduce waste, and meet customer expectations. Through case studies, best practices, and applied projects, students develop the skills needed to drive quality initiatives, circles, and foster a culture of continuous improvement within organizations.
“Business Intelligence” (BI) is a course designed to equip students with the required skills to analyse, interpret, and use data for strategic decision-making in business. The course covers essential topics such as nature of data, big data, data mining, and statistical modelling, enabling students to transform raw data into actionable insights. Students learn to use business intelligence software, develop dashboards, and create data-driven strategies that enhance organizational performance. Through real-life projects and case studies, students gain practical experience in using BI tools to solve actual business challenges, making them valuable data indicators in various industries.
It is a dynamic course that combines data-driven decision-making with foundational concepts in artificial intelligence. Students explore key business analytics techniques, including statistical analysis, predictive modelling, and data visualization, to interpret and leverage data for strategic advantage. The course also introduces AI fundamentals, such as machine learning, natural language processing, and AI-driven analytics tools. Through practical exercises and case studies, students gain hands-on experience with both analytics and AI technologies, preparing them to apply these skills in applied business contexts to enhance decision-making and drive innovation.
This course examines the intersection of banking and financial technology (FinTech), focusing on how innovation reshapes financial services. Students explore topics such as digital payments, blockchain, cryptocurrencies, and peer-to-peer lending. The course highlights the role of FinTech in enhancing efficiency, security, and customer experience in the banking sector. Students analyse real-world case studies, assess the impact of regulatory frameworks, and evaluate emerging trends. By the end of the course, students gain a comprehensive understanding of how technology drives change in the financial industry, preparing them to navigate and leverage FinTech advancements.
This is a comprehensive course that introduces students to the legal principles governing business operations. The course covers key topics such as contracts, agency, sales, commercial paper, property, and business organizations. Students explore the regulatory environment of businesses, including compliance with applicable local, regional, and international laws. Through case studies and practical examples, the course emphasizes the application of legal concepts in real-world business scenarios. This course is essential for understanding the legal risks and responsibilities associated with starting and running a business, making it ideal for aspiring entrepreneurs, managers, and legal professionals.
This is an insightful course that explores the dynamics of global trade and its impact on global economic growth. Students examine the concepts of international trade, the role of multinationals, and the effects of trade policies on economic growth and human development. The course covers key topics such as trade agreements, human capital, poverty, population growth and economic development, and balance of trade. Through case studies and best practices, students analyse the challenges and opportunities in global trade, gaining a comprehensive understanding of how economic development is influenced by global market interactions. This course is ideal for business students aiming to develop skills in public policies and economic development.
This course offers a comprehensive exploration of the strategies and practices that drive successful sales teams. Students learn how to develop and implement effective sales plans, sales budgets and forecasts, recruit, lead, and motivate sales teams, and analyse sales performance to optimize results. The course covers key topics such as sales forecasting, territory management, customer relationship management (CRM), and negotiation techniques. Through case studies and expert interviews, students gain practical insights into the dynamics of sales operations and the skills needed to lead a high-performing sales force in a competitive marketplace.
This is a dynamic course that empowers students to develop creative solutions to complex and unique problems. By exploring the principles of design thinking, students learn to empathize with users, define problems, ideate innovative solutions, prototype and test their ideas. The course emphasizes hands-on learning through collaborative real-life projects, where students apply design thinking methodologies to business and market challenges. Students also explore the overlap of innovation, creativity, and business strategy, gaining the skills to drive innovation in any organization. This course is ideal for those looking to foster a culture of innovation and problem-solving in the business world.
Year 3 Module Descriptions:
This course is designed to equip students with the skills to cope and excel in extremely diverse social and workplace environments. Students have the opportunity to grab the principles of cultural awareness and emotional intelligence, focusing on understanding and managing emotions, recognizing cultural differences, and developing empathy. Students will engage in role-playing activities, case studies, and discussions to build competencies in effective communication, managing cross-cultural conflict, and leadership across various cultural contexts. By the end of the course, students become prepared to enhance collaboration, foster inclusive environments, and lead with emotional and cultural sensitivity.
This course is designed to boost students' professionalism in English, focusing on negotiation skills for business communication with industry partners. The course covers a range of topics, including writing professional emails and newsletters, reporting and interpreting textual and graphical presentations, writing digital content, developing business materials, and debating controversial business topics. Students practice advanced communication while exhibiting critical thinking skills to enhance their persuasive argument in any sort of business discussions. Through interactive discussions, debating, and topic discussions, students develop the poise and linguistic skills needed to succeed in complex business environments.
This course provides students with the skills and knowledge needed to develop a well-structured and persuasive research proposal. Students will learn to identify research gaps, formulate clear research questions, prepare a story-telling review, and design appropriate methodologies. The course emphasizes critical thinking, literature review, and ethical considerations in research. By the end of the course, students will be able to craft a proposal that outlines their research objectives, significance, and approach. This course is essential for those planning to undertake business research projects or pursue advanced academic work, providing a solid foundation for successful research execution.
In this course, students engage with leading marketing experts to explore cutting-edge strategies and emerging trends in the field. This course offers a dynamic blend of theory and practical application, focusing on topics such as digital transformation, data analytics, consumer behaviour, and sustainability in marketing. Through interactive discussions, articles and publications, and networking opportunities, students gain insights into innovative marketing practices and develop the skills necessary to thrive in a rapidly evolving landscape. Students are prepared to challenge conventional thinking and elevate their marketing expertise as they connect with industry professionals and collaborate on real-life projects.
This course introduces students to the fundamentals of coding and programming with a focus on business applications. Students learn to write, debug, and optimize code using languages such as Python and JavaScript. The course covers topics like data manipulation, automation, and developing basic software solutions for business processes. Through hands-on projects, students create custom scripts and tools to analyse data, automate tasks, and solve real-world business problems. By the end of the course, students gain practical coding skills and the ability to leverage programming to enhance business efficiency and decision-making.
This course explores the application of artificial intelligence (AI) to enhance business processes and decision-making. Students learn how AI technologies, such as machine learning and data analytics, can optimize operations, improve customer experiences, and drive innovation. The course covers topics like predictive modelling, process automation, and AI-driven insights. Students implement AI solutions that solve real-world business challenges through case studies and hands-on projects. By the end of the course, students are equipped to leverage AI tools and techniques to streamline operations, increase efficiency, and create value in a variety of business contexts.
This course examines the fundamentals of venture capital and private equity, focusing on the investment strategies and financial structures used by investors. Students learn how to evaluate startup opportunities, negotiate deal terms, and manage investment portfolios. The course covers topics such as fundraising, valuation, due diligence, and exit strategies. Through case studies and real-world examples, students gain practical insights into the decision-making processes of venture capitalists and private equity professionals. By the end of the course, students develop the skills needed to succeed in the dynamic world of entrepreneurial finance.
This course explores the essential components of effective supply chain operations, focusing on the flow of goods, information, and funds from the initial supply point until the end of consumption. The course covers key topics such as demand forecasting, operations management and control, inventory management, warehousing, transportation, and procurement strategies. Students analyse real-life case studies, learn best practices, and understand the role of technology in optimizing supply chains. By engaging in practical exercises and cases, participants develop the skills needed to enhance operational efficiency, reduce costs, and improve customer satisfaction in today’s dynamic global marketplace.
This is a course that explores how companies can leverage digital technologies to revolutionize their operations, strategies, and customer experiences. Students learn about the key business and technology drivers of digital transformation, including the impact cloud computing, artificial intelligence, big data, and automation on the sustainable and strategic strategies that companies can undertake. The course covers the challenges and opportunities associated with implementing digital initiatives and provides frameworks for managing change effectively. Through real-life case studies and applied projects, students develop the skills to lead digital transformation efforts, enhance business agility, and create competitive advantages in a rapidly evolving digital landscape. This course is essential for students who have substantial business knowledge.
It is a capstone course to complete the requirements for the Bachelor of Business Administration program, allowing students to apply their academic knowledge to a comprehensive project. Students may choose to develop a business model for a startup, demonstrating entrepreneurial innovation and practical application of business strategies, or undertake a research dissertation, conducting in-depth analysis on a contemporary business topic. Guided by faculty mentors, students will enhance their critical thinking, research, and problem-solving skills, producing a professional thesis. This course emphasizes originality, analytical rigor, and the ability to synthesize knowledge, preparing students for starting their careers or further academic pursuits such as post-undergraduate studies.
This module is about an advanced work placement in which students are assumed to spend at least 100 hours of practical training and shadowing of strategic and managerial tasks after they have accomplished year 3 courses. The work assignment can be done in a physical workplace or remotely provided it is supervised by a mid-level manager or higher to expand the learners’ exposure to strategic planning and thinking. At the end of the internship, learners are supposed to submit a reflective report to the program director relating the assigned tasks and responsibilities to the program learning objectives and the subjects they studied in their third year.
Luxury Management
Marketing in the Digital Age
This course provides students with strategic frameworks and tools for achieving long-term growth in a competitive market. Students learn how to analyse industry dynamics, identify opportunities for sustainable competitive advantage, and develop strategies that align with the organizational mission, vision, and goals. The course covers topics such as market positioning, innovation, resource allocation, and corporate social responsibility. Students examine case studies of companies successfully navigating challenges to maintain growth while minimizing environmental and social challenges. By the end of the course, students acquire the needed skills to draft competitive strategies that ensure long-term sustainability and profitability.
This course explores the principles, practices, and frameworks of corporate governance in modern organizations. Students examine the roles and responsibilities of boards of directors, executives, and stakeholders in ensuring ethical, transparent, and accountable business practices and operations. Key topics include governance structures, board composition, risk management, corporate social responsibility (CSR), regulatory compliance, and the relationship between shareholders and management. Through case studies and discussions, students analyse applied examples of governance challenges and successes. By the end of the course, students acquire the knowledge to evaluate corporate governance and recommend best practices.
This course revolves around the principles and practices of distributive leadership, focusing on how leadership responsibilities can be shared across an organization. Students explore strategies for fostering collaboration, empowering teams, and promoting collective decision-making at all levels. Main topics include leadership models, building leadership capacity, creating a culture of shared responsibility, and leveraging diversity and inclusion to drive innovation. Through case studies and practical applications, students learn how to design and implement distributive leadership models that enhance organizational effectiveness. By the end of the course, students acquire the needed skills for a collaborative, inclusive, and strategic leadership.
This course examines the principles and practices of driving innovation in the face of disruptive change. Students explore strategies for identifying market shifts, leveraging emerging technologies, and challenging conventional business models. The course emphasizes creativity, adaptability, and risk management to create transformative solutions. Through case studies and hands-on projects, students learn to anticipate disruptions, develop innovative strategies, and implement change effectively. Topics include fostering a culture of innovation, design thinking, and strategic foresight. By the end of the course, students are prepared to lead innovation efforts and position organizations for success in dynamic, competitive environments.
This course explores innovative strategies and practices that align marketing with the dynamic needs of start-ups and entrepreneurial ventures. It examines how entrepreneurs identify market opportunities, develop customer-focused solutions, and leverage limited resources for maximum impact. The course emphasizes creating value through storytelling, branding, digital tools, and guerrilla marketing techniques. Students explore case studies of successful entrepreneurial marketing campaigns and engage in hands-on projects to design, implement, and evaluate marketing strategies. By focusing on adaptability and creativity, the course prepares students to tackle real-world challenges, fostering a proactive approach to building market presence and driving business growth in competitive environments.
This course provides students with the essential skills to develop robust business models and effectively communicate their ideas to potential investors. Students learn to design and analyse business models using tools like the Business Model Canvas, assessing market needs, revenue streams, and operational structures. The course emphasizes the development of persuasive pitch decks, where students practice structuring clear, compelling presentations to attract funding and partnerships. By the end of the course, students demonstrate their ability to craft a viable business plan and deliver an impactful pitch to diverse audiences.
This course explores the principles and applications of financial derivatives, focusing on instruments such as options, futures, forwards, and swaps. Students learn how to value and trade derivatives, as well as how to use them for hedging, speculation, and risk management. The course covers the pricing models, market strategies, and regulatory frameworks that govern derivatives markets. Students develop the skills to analyse complex financial scenarios and make informed decisions using derivatives through case studies and applied problems. By the end of the course, students gain a deep understanding of how derivatives function in modern financial markets.
This course focuses on the principles and practices of investment and portfolio management. Students learn how to evaluate various asset classes, construct diversified portfolios, and apply risk management techniques. The course covers topics such as asset allocation, portfolio optimization, performance measurement, and the use of financial instruments like stocks, bonds, and risk-less assets. Students develop the skills to analyse market trends, make informed investment decisions, and manage portfolios effectively through live lectures and hands-on exercises.By the end of the course, students are prepared to pursue careers in investment management and financial analysis.
This course explores the strategies and tools used to identify, assess, and manage financial risk. Students learn how to evaluate various types of risk, including market, credit, operational, and liquidity risk. The course covers risk measurement techniques, such as Value at Risk (VaR) and stress testing, as well as the use of financial derivatives for hedging. Through case studies and practical exercises, students develop the skills to design and implement risk management frameworks that protect the firm’s value. By the end of the course, students are equipped to make informed decisions in complex financial environments.
This course introduces students to the essential techniques of patternmaking and garment construction. Students learn how to draft, alter, and finalize patterns for a variety of clothing designs. The course covers body measurements, fabric selection, and garment fitting, ensuring students can create well-constructed and tailored pieces. Through hands-on practice, students develop skills in cutting, stitching, and finishing garments with precision. By the end of the course, students are able to design and construct custom garments from concept to completion, applying professional methods and craftsmanship to achieve high-quality results.
This course provides an in-depth understanding of the techniques used in fashion production, from initial design to final garment creation. Students learn how to interpret fashion sketches, create technical drawings, and execute production processes such as cutting, stitching, and finishing. The course emphasizes quality control, fabric selection, and mass production methods. Through hands-on projects, students apply industrial sewing techniques and use production machinery to construct garments. By the end of the course, students are equipped with the skills to manage production workflows and ensure high-quality fashion outputs in both small-scale and large-scale environments.
This course introduces students to the art of fashion illustration, teaching them how to visually communicate fashion designs. Students learn various techniques for sketching the human figure, drawing garments, and rendering fabrics with attention to texture, color, and movement. The course emphasizes proportion, detail, and style, helping students develop their unique artistic expression. Using traditional and digital tools, students create dynamic illustrations that capture the essence of fashion design concepts. By the end of the course, students are able to produce professional-quality fashion illustrations that effectively represent their creative ideas and design vision.
This course explores the unique dynamics of marketing and managing luxury fashion brands. Students examine strategies that distinguish luxury fashion from mass-market brands, including brand positioning, consumer behaviour, and digital marketing trends. The course covers topics such as customer relationship management, global retailing, and the impact of sustainability on luxury fashion. Through case studies and projects, students gain insights into creating value, driving engagement, and maintaining brand prestige in the luxury market. By the end of the course, students develop the skills to effectively market and manage luxury brands in an increasingly competitive and globalized industry.
This course explores the impact of digital transformation on luxury management while focusing on how luxury brands can adapt to new technologies. Students identify the challenges and opportunities luxury brands are facing in creating an online presence, managing digital marketing strategies, and engaging with a tech-savvy, global consumer base. Key topics include e-commerce, digital marketing, storytelling, and personalized customer experiences. Through case studies and industry insights, students gain the skills needed to effectively manage and innovate within the digital luxury market. By the end of the course, students acquire the skills to build and maintain luxury brands in a digital world.
This course focuses on the development of competitive strategies tailored to the luxury industry, supporting brands to maintain exclusivity and high value in a dynamic market. Students learn how to analyse market trends, consumer behaviour, and the impact of digitalization on luxury brands. Key topics include brand positioning, innovation, market expansion, and corporate social responsibility. Through case studies of leading luxury companies, students learn how to create a sustainable competitive advantage while navigating challenges such as counterfeiting and changing consumer expectations. By the end of the course, students will be equipped to formulate effective strategies for luxury brand growth and differentiation.
This course explores the unique business models that drive success and sustainable growth in the luxury industry. Students examine the key components of luxury business models, including brand positioning, product exclusivity, pricing strategies, and distribution channels. The course covers the balance between tradition and innovation, focusing on how luxury brands maintain exclusivity while embracing digital transformation. Topics include direct-to-consumer strategies, collaborations, global expansion, and sustainability. Through case studies and practical applications, students gain insights into creating and managing sustainable business models that ensure long-term growth and profitability in the luxury market.
This course provides a comprehensive introduction to the tools and techniques used in marketing analytics to inform marketing decisions. Students learn how to collect, analyse, and interpret data from various marketing channels, including digital, website, social media, mobile marketing, and traditional campaigns. Key topics include customer segmentation, predictive analytics, A/B testing, and ROI measurement. Students also explore data analysis and reporting techniques to communicate insights effectively to decision makers. By the end of the course, students gain the skills to leverage data for optimizing marketing tactics and strategies, improving customer targeting, and maximizing marketing performance.
This course provides a comprehensive coverage of digital branding in the new marketing landscape. Students learn key concepts such as brand identity, consumer-based brand equity, positioning maps, and consumer engagement in physical and digital environments. The course focuses on how to develop, manage, and enhance a brand's presence across various digital platforms, including social media, websites, and mobile apps. Students also learn to analyse digital brand performance, monitor online sentiment, and develop strategies for brand growth and loyalty. Through real-life case studies and hands-on projects, students gain practical experience in managing and evolving digital brands for long-term success.
This course focuses on developing marketing strategies in physical and digital environments to achieve long-term marketing goals and objectives. Students learn how to analyse market opportunities, assess consumer needs, create effective positioning strategies, and formulate successful marketing mix programs. Key topics include competitive analysis, market segmentation, brand management, and the role of innovation in marketing. Students explore various strategic frameworks and models, applying them to real-world marketing cases. By the end of the course, students gain the skills needed to design and execute comprehensive marketing plans that align with corporate objectives, drive growth, and enhance brand value in competitive markets.
